Incline Fitness is a gym franchise based in New York City with locations all over the country. Each membership comes with exclusive online access to personalized meal and exercise plans. Members can also use an app to track their progress and follow along with workouts at the gym or at home. Incline’s logo features a literal incline to represent the uphill slope of your fitness journey. Angular designs, bright colors, halftones, and duotones are used throughout the branding for an intense and modern feel.